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Ancient Marketing "Secret Society" Furious When Jay Conrad Levinson Reveals Their Secrets by Matt Gill and Kevin Wilke, Co-Founders, NitroMarketing.com
"This man must be stopped!" I can imagine those were the words of people "in the know" when Jay Conrad Levinson revealed their secrets to the world. They were furious; because, they had secret knowledge that made them filthy rich -- and some upstart "marketing genius" made this information public. This (almost sacred) knowledge has been passed around in a hushed tone over the centuries from one savvy businessman to another. What made this information so special was not that it was a secret. What made it so special was that it outlined unconventional techniques that would turn small businesses into huge successes for a ridiculously low cost. While the rest of the world was spending ridiculous amounts of money on advertising and getting very little in return, those that were part of this "secret society" were spending very little on advertising and getting obnoxiously rich. It wasn't until 1984 that this information was made public -- and became an international crusade. The man responsible for this crusade is also responsible for some of the most outrageous success stories in the history of business...
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